Brad Lovell

Vice President, Chief Information Officer 

Brad Lovell joined Keeneland in June 2009 as Director of Information Technology.

Vice President and Chief Information Officer Brad Lovell joined Keeneland in June 2009.

Before coming to Keeneland, Lovell was the Managing Director/Chief Information Officer for NASCAR. He was responsible for several key technology initiatives related to timing and scoring, tracking licensing agreements and assisting in securing corporate sponsorships. From 2003-2009, he reinvented the IT department and implemented a five-year strategic plan that enabled the automation and streamlining of the competition process. 

Lovell’s earlier experience includes serving as the Director of Information Resources for Brown-Forman, the Louisville-based corporation featuring brands such as Jack Daniel’s, Canadian Mist and Southern Comfort. From 1996-2003, he managed projects related to sales and marketing and operations.

Born in Lexington, Lovell attended the University of Kentucky. He has a BS in Computer Science and a MS in Project Management. He is a certified Project Management Professional. 

Brad and his wife, Kathleen, have two children, Allyson (Mike) Heissenbuttel and Charlie (Caroline) Lovell, and one grandchild, Riley Heissenbuttel.